That is why the web is a platform for mass creativity and innovation. (Charles Leadbeater)
Convegence culture - Henry Jenkins
Media convegence : combination of new media and old media within a single piece of media .the coming together of different media technology/ products.
Technological convergence: is the tendency for different technological systems to evolve towards performing similar tasks.
Economic convergence: is the horizontal intergration of the entertainment industry. Companies such as sony and Aol time warner now have interest in Film , Music , Real estate, books , internet and more and this results in transmedia exploitation of branded propeties.
Cultural convergence : When the 'audience' becomes the prosumer. Media
technology has given the 'audience' the tools to “archive, annotate,
appropriate, and recirculate content.” Companies use this to create
low-cost content. Outsourcing – using 'user-generated' content in
internet programs shown on sites including
Youtube - Media Convergence is what makes humans dependent on media. The
convergence of media products/technology means that, in theory, we do
not have to leave our homes as (almost) everything can be achieved at
the touch of a button.
Technological determinism : theory that presumes that a society's technology drives the development of its social structure and cultural values.
wikinomics : is a term that describes the effects of extensive collaboration and user-participation on the marketplace. (Dan Tapscott)
here comes everybody: what happens when people are given the tools to do things together, without needing traditional organizational structures. (Clay Shirky)
long tail theory :
