1. How have online media developed ?
Online media has had a levelling affect , its given everyone the same opportunities, because people now don't need recording studios , to record music , they can know use digital audio work stations such as fruity-loops . Distribution has also changed , because in the past music was distributed through record shops , through mail service but now music can just be uploaded on sites such as youtube and sound cloud, which is also free. Consumption has developed the most because in the past consuming music was very limited , people had to listen to music through radios , live concerts , and TV but now most music is streamed online , traditional media still exists along side new media . People consume music through sites such as YouTube, Vevo, Sound cloud, Soundation, itunes.
2. What has been the impact of the internet on media production ?
It has allowed more people to produce their own music and has given audience more choice . In the past to produce music people needed a record contract or a recording studio, which a very few limited people had access to but now its different because people can record music online and edit their own music, this has by passed the gate keepers, Independent artists now also have a means to music production .
3. How is consumer behavior and audience response transformed by online media , in relation to the the past ?
The internet has given the audience more choice and they are now able to be more selective , instead of just listening to mainstream music , they can always search for different artists online. In the past record producers decided which music was played where and had a lot of control , now the audience are actively shaping the music industry they are not passive , the power is shifting from producers to consumers because the audience to have choice about what music they like and what sites they want to get it from
4. To what extent had convergence transformed the media ?
Convergence has had a huge impact on how media has transformed
- you can now listen to music on your phone
- you can now stream music videos
- there is no fixed time for anything
- Allowed the audience to get more invloved
No comments:
Post a Comment