wikinomics

Wikinomics is the ecomomics of mass collaboration , This thoery was first published in 2006 by Dan Tapscott and Anthony Williams - Harnessing the power of mass colaboration / contributionand that it's a new way to do business and a new mode of production.

Peering
the free sharing of material on the internet
An example of this , is using Sound Cloud : an online audio distribution platform that allows collaboration, promotion and distribution of audio recordings. 
An example of a current Artist who uses sound cloud is Azealia Banks , the reason she uses sound cloud is because she mostly does mix tapes , which is like remixing other people's songs , so legally she cant make money , which is why she uses Sound cloud.

Free creativity 
Natural and positive outcome of the free market 
Indaba Music is a web-based company that provides a music collaboration environment for musicians: “a place to build a profile, promote their tunes and collaborate with other musicians” as well as enter opportunities like remixing and songwriting contests.
When Indaba members upload tracks to an Indaba session, they can choose to reserve all rights, OR they can select a Creative Commons license for the track. The Creative Commons license they choose determines how other musicians on the site are allowed to creatively use their music. This may, for example, mean that artists are allowed to creatively use another work as long as it is not used commercially or that a musician may use another work but only in its original form.
Indaba Music has been noted in the press for collaborations with popular artists including John Legend, Rivers Cuomo, Mariah Carey, Third Eye Blind,

Democratised
The media is democratised by peering , free creativity and the we media journalism produced by ordinary people. A big example of this is YouTube , because anyone can use it , it allows people to be creative , to collaborate and share . A few people have by passed gatekeepers by being found on youtube and getting record labels
- Justin Bieber - Scooter Braun accidentally clicked on Bieber's covers by accident but was very impressed and decided to track him down and signed him to Raymond Braun media group 

- Owl City - He began uploading songs recorded in his parents' basement to Myspace. He started to receive favorable attention for his music and then helped cultivate this nascent fanbase by being an open and accessible web presence, responding to any messages he received and constantly posting blogs
- Alexis Jordan - she began to upload cover songs on YouTube while submitting demos. By 2008, Jordan's YouTube page was racking up millions of views. The exposure led Jordan to the attention of production team Stargate who called her to fly to New York and record a few songs with them. While in the studio, rapper Jay-Z walked in,which ultimately resulted in Jordan becoming the first artist signed to the new, Sony Music-affiliated label, StarRoc/Roc Nation – a joint venture between Stargate and Jay-Z's Roc Nation label.
- Soulja Boy
- Rihanna
and many more.

Thinking globally 
Web 2.0 makes thinking globally inevitable 
An example would be youtube , Sound cloud . where people can all contribute , share and embed .

The perfect storm 
Its the combination of three things , technology , demographics  and economics and this creates a force that resistance is impossible.